Use The Best AI: Comparison ChatGPT, Google Bard, Claude, and Bing Chat

Michael Marchese

Eric Enge conducted a comprehensive comparison of the performance across various metrics and categories of queries.   

Google Bard AI  

Boosted by Gemini, Bard achieved the best overall scores but wasn’t superior across the categories.  

Bing AI from Microsoft  

Bing Chat dealt the best with providing accurate sources but did poorly with local queries due to geographical inaccuracies.  

Chat GPT from OpenAI  

ChatGPT struggled with questions about current events or web access but improved significantly with the MixerBox WebSearchG plugin.  

A person using a laptop displaying the ChatGPT interface, showcasing an AI-powered conversation platform.

Claude AI from Anthropic  

Claude exceeded in generating article outlines and handling large prompts but was slightly behind in other tests.   

Other observations about AI platforms 

  • Local Searches: Bard stood out in providing accurate local information and maps.  
  • Content Gaps: Bard was the most comprehensive in identifying content improvements for existing web pages.  
  • Current Events: both Bard and Bing Chat did well, with Bard slightly leading.  
  • Article Creation: Claude provided the most balanced responses, though all platforms showed inaccuracies.  

It’s crucial to understand each tool’s strengths and weaknesses for specific types of queries to use them the most effectively. Some AI platforms have limitations, such as ChatGPT and Claude’s can’t access current webpages, but we can fix that using the appropriate plugins like ChatGPT’s MixerBox. Plugins can significantly improve performance in certain areas.  

Enge concluded that while Bard scored highest, Bing Chat’s user experience, citations, and resources made it a strong competitor for the best generative AI solution.   

"Two hands holding up large blue letters 'A' and 'I' against a white background, symbolizing the concept of artificial intelligence.

This comparison is a snapshot of the current generative AI landscape. It shows the ongoing developments and the potential for these tools to complement various informational needs. To thoroughly check out the original article, navigate to Search Engine Land.  

Augmented Experts on The Best AI  

The best AI is an AI that humans actively oversee. Yet, human control aside, the study didn’t mention the best AI technology for writing outlines, blogs or other content assets. 

Human oversight is everything. At Augmented Experts, we took it one step further. Our AI content was developed to complement industry experts. Our AI does the heavy lifting so that experts can focus on providing actionable insights, conveying personal experiences and recommendations, and sharing their deep knowledge of their industry. 

Examples of heavy-lifting tasks are the development of draft content outlines, plagiarism screening, SEO optimization, compliance and brand management, and much more.  

Unlike many recently launched startups, Augmented Experts technology was built based on 13 years of experience creating B2B content. Our AI is trained on over 80,000 written content assets we’ve written for hundreds of customers. 

If you are a Marketing VP, Founder, CMO, or Content Marketer looking for the best expert-led AI solution to scale a content marketing program without sacrificing quality, check out our Augmented Experts platform. 

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