The early days of AI adoption are over. Public opinion has now shifted and reflects growing concerns regarding accuracy, privacy, and other challenges linked to AI usage.
For marketers, it’s time to acknowledge AI backlash and pivot by prioritizing post-AI content strategies.
What Is AI Backlash?
AI backlash refers to the increasingly negative narrative surrounding AI adoption. Consumers and the media are raising valid concerns regarding job loss, privacy, bias, legal issues, and ethical considerations.
When it comes to AI-generated content, trust is a major challenge, with only 31% of consumers describing content from generative AI as trustworthy. AI backlash has become a growing concern for many businesses across the globe and is a concrete threat to the time and cost savings realized with AI.
Developing Post-AI Content Strategies
The post-AI era comes with a new set of risks to manage, including AI backlash. Adopting these post-AI content strategies will help your organization continue to leverage AI tools without alienating your audience.
Disclosing AI Use
It could be years before regulatory bodies catch up with the existing technology and develop a sound framework for guiding AI use. Meanwhile, you can voluntarily disclose AI use.
This attitude aligns with customers’ expectations. In fact, 69% of Americans believe AI usage disclosure should be mandatory in fields like healthcare.
Besides addressing the growing need for transparency and authenticity, being open about AI use is an opportunity to showcase your capacity to innovate while reiterating how AI creates unique value for your audience.
Finding a Balance Between AI and Humans
Most of the concerns linked to AI use stem from a lack of oversight. AI models can produce content at scale, but without human intervention, AI tools can hallucinate, deliver inaccurate content, or generally fail to meet your audience’s needs for insightful and trustworthy content.
Be proactive about AI backlash by leveraging AI capabilities while managing risks by integrating human touchpoints into your content creation process. Fact-checking your content, removing bias, and enhancing your content with unique insights from human experts are examples of successful post-AI content strategies.
Manage Risks in a Post-AI World with Augmented Experts
Despite the backlash, AI will continue to play a pivotal role in content creation. Businesses need to address the ongoing AI concerns and manage them by adopting the right strategies.
With its innovative approach to content creation, Augmented Experts is in a unique position to help you mitigate risks linked to AI backlash. Our platform allows you to scale content with original industry expert insights by leveraging AI. It’s a winning combination for growing your online presence without alienating your audience.
Get started with creating quality expert-led AI content by creating an account.
