Google is seriously considering introducing Gemini AI to allow advertisers to create campaigns using a single URL. The beta is available across the U.S. and U.K. but will soon be available globally for English-language advertisers.
How Does AI Ads Tool Work
Here is a step-by-step process:
- Advertisers provide Google with a website URL.
- Google’s chatbot interacts with advertisers to discuss campaign goals and additional ad content ideas.
- AI generates search campaigns, including ad copy, images, and keywords.
- Before going live, AI requires final approval from the advertisers.
Consumer Trust and AI-Generated Content
Gartner’s data shows that 70% of consumers have some trust in GenAI-backed search results, while only 20% have a great deal of trust. While it seems people are still cautious, 79% of consumers plan to try GenAI search within the next year.
To be transparent, Google plans to watermark GenAI ads with SynthID to indicate their AI origin.
AI’s Impact on the Advertising Landscape
Gemini and similar AI tools are expected to impact search engines and marketing technology significantly. Forrester predicts that marketing technology tools will increase in profits by 13.5% and reach over $215 billion by 2027.
The rapid spread of AI-generated content creation tools is changing the advertising landscape. The importance of creating high-quality content growth.
Addressing Declining Organic Traffic
There has been an estimated 9.8% decline in organic site traffic between Q4 2022 and Q3 2023. The offset could happen by overusing GenAI content. This calls for creating content aligned with customer insights and keywords to regain lost visibility.
Read the full article about Google’s AI ad assistant.
Augmented Experts on Decline in Organic Traffic and AI Tools for Marketers
The pure use of generative AI is harmful to your website’s visibility. However, it’s essential to differentiate the type of AI content that harms from AI content that can scale and optimize your content marketing.
AI content that can harm is unsupervised content that is purely produced by AI and published online. This content can be biased, provide faulty information, be too general, and have low value for the reader.
There is also good AI, thoughtful AI. This AI researches and helps you with SEO optimization, outline, and grammar. The most crucial difference between thoughtful AI and harmful AI is that thoughtful AI is never left to be a solo content creator. Thoughtful AI will be guided by industry experts who will add valuable points of view while checking that AI research is done right and the information is bias-free.
The future of content marketing AI tools is industry-expert-supervised content creation that will solve the organic traffic decline problem.
