AI ethics in healthcare content is becoming a topic of discussion. The emergence of AI-powered content writing software for healthcare marketing has revolutionized the sector. However, it’s crucial to handle such technology responsibly to market your healthcare organization in an ethical and trustworthy manner.
AI’s Pivotal Role in Healthcare Content Generation
Generative AI is immensely beneficial in the healthcare marketing sector. By making cost-effective content creation available on an unprecedented scale, AI allows healthcare marketers to publish more personalized health content than ever before.
AI tools are also ideal for making industry-specific healthcare concepts more accessible to a broad audience through rewriting and summarizing capabilities.
Upholding AI Ethics in Healthcare Content
Besides following marketing practices established by the American Medical Association and varied profession-specific medical boards, healthcare providers must follow strict rules when developing and publishing marketing content.
Relying on content-writing software can be problematic because AI models don’t necessarily generate content that complies with these rules. AI-generated healthcare content can make inaccurate, misleading, or exaggerated claims that directly impact patients and their healthcare decisions.
The proposed Truth in Healthcare Marketing Act could introduce further rules and address the topic of AI ethics in healthcare content. Still, current ethical frameworks are largely unprepared for the rise of generative AI in healthcare marketing, calling for healthcare organizations to develop internal best practices to use AI ethically.
The Imperative of Guided AI in Healthcare Content
With nearly 96% of healthcare organizations relying on digital marketing channels, patients have come to expect and actively seek online content to inform their healthcare decisions.
The industry has embraced this trend by shifting to a patient-centric approach that results in content that supports goals like empowering patients to make decisions, articulate their concerns, and be active players in their care plans.
To ensure healthcare content continues to meet these goals in the AI era, expert supervision is indispensable:
- An internal review process of AI-generated content can catch ethical issues such as misleading information, claims that can’t be proven, or promising unrealistic results.
- Combining cost-effective AI content with unique human expertise from healthcare professionals will give your content the level of trust and value patients expect and deserve.
Create Ethical AI Healthcare Content With Augmented Experts
The rise of AI-generated content in healthcare marketing is bringing about efficiency and scalability on unprecedented levels. However, it’s essential to address questions of AI ethics in healthcare content by building content marketing creation processes that leverage human input.
Augmented Experts offers a unique approach to AI-powered healthcare marketing by combining the power of human-led expertise with AI. Find out more about how our approach supports ethical and responsible healthcare content by creating an account for free!
