Besides transforming content creation for healthcare organizations, AI is changing the way marketers track and measure results.
Let’s take a closer look at the impact of AI on ROI measurement and how you can leverage AI to gain more visibility than ever over your healthcare content.
Story Behind AI in Healthcare Content
Between 2022 and 2024, the average AI budget doubled among healthcare organizations. It’s safe to say that AI is one of the industry’s main transformative forces and has become instrumental in facilitating the creation, optimization, and publication of healthcare content.
Besides ensuring higher precision and consistency, AI makes healthcare content easier to digest. Healthcare organizations can also leverage AI to launch hyper-personalized content campaigns that curate content based on a patient’s health profile to deliver more value.
The benefits include better patient engagement, opportunities for scaling content production while managing costs, and being more reactive to the latest healthcare content trends.
ROI Measurement in AI-Driven Healthcare Content
Tracking your Return on Investment (ROI) is essential for evaluating the effectiveness of AI implementation in healthcare marketing. The good news is that AI also supports groundbreaking ways of measuring your ROI.
AI-Driven Quantitative Analytics
You can – and should – continue to rely on traditional quantitative KPIs to assess the impact of your healthcare content. Data points like patient acquisition costs, patient retention rates, page views, click-through ratios, and conversions can paint a comprehensive picture of your marketing campaigns.
However, AI-powered analytics can take this approach to the next level:
- The analytical capabilities of AI allow you to compute a broader range of factors than ever, broadening the scope of your analytics process.
- AI can uncover deep connections and patterns between data points that other tools might miss.
- Using AI tools allows you to power hyper-personalized campaigns that remain cost-effective. AI analytics can track KPIs at an advanced granularity level for campaigns that target a small subset of users.
- You can track and analyze quantitative KPIs in real time, making your organization more reactive.
- AI can extract and summarize findings in a way that is accessible to everyone in your organization, creating new use cases for more teams than ever.
- AI also opens new doors for cost-effective testing. You can experiment by using AI to generate different versions of your content and conduct A/B testing with the output.
AI Impact on Qualitative Analytics
AI’s true transformative potential lies in qualitative analytics. In the past, working with “soft” data typically required human input, which would limit the sample size you could analyze.
Thanks to AI’s advanced language processing capabilities, AI-powered analytics tools can process massive datasets and check for qualitative KPIs. Examples include summarizing the general sentiment about your healthcare brand, looking at employee satisfaction, tracking organic search trends, or identifying recurring questions and concerns in patient communications.
AI emerges as a game changer when it comes to gaining visibility into the human impact of your mission as a healthcare provider. Leveraging AI-powered qualitative analytics will create unique value by providing you with the kind of deep insights you need to better understand and serve patients.
Boost Your Healthcare Content ROI With Augmented Experts
AI’s impact on analytics is changing the way healthcare organizations track and measure ROI for their content and other aspects of their marketing efforts. As AI evolves, gaining visibility over your ROI will support decisions that allow you to take advantage of new capabilities. This will enable you to emerge as an industry leader by implementing AI-driven healthcare content strategies.
Get started with AI-enhanced content by creating an Augmented Experts account today. Our unique platform blends human experts’ valuable insights with AI’s cost-effectiveness for content that directly supports your ROI goals.
