AI’s transformative power is creating opportunities in every field. The healthcare industry, which has a strong historical record of adopting new technologies early, stands to benefit greatly from widespread AI adoption in areas such as patient care, research, administrative work, or marketing.
AI evolution is playing a key role in redefining how healthcare brands fulfill their mission, and embracing this change could lead to better health outcomes for everyone.
How AI Evolution Is Transforming Healthcare Brands
Artificial Intelligence (AI) is a branch of computer science that aims to develop advanced systems capable of performing diverse tasks that would traditionally require human input. From language processing or image recognition to analyzing large data sets, these capabilities have been taking over a wide range of tasks.
These capabilities are opening new doors for healthcare brands.
Patient Care, Diagnostics, and Research
AI tools are transforming how healthcare providers diagnose patients and develop treatment plans. They can analyze imaging results, summarize bodies of research, or leverage large datasets to extract insights. Rather than replacing clinicians, these tools are an aid that helps professionals derive value from medical research and existing data.
For instance, PathAI supports more precise diagnostics by leveraging a database with 15 million annotations to analyze tissue samples. Google’s Vertex AI Search is empowering medical professionals to find relevant clinical data with advanced search features, and we could soon have AI models that can predict the next pandemic.
AI also supports a deeper level of personalization in patient care by integrating a patient’s unique health history and risk factors to develop a personalized treatment plan.
Automation and Administrative Tasks
Healthcare brands are familiar with time-consuming processes such as HIPAA compliance, navigating insurance claims, or onboarding patients.
Besides improving early diagnoses and quality of care, AI is instrumental in streamlining many of these administrative tasks. AI-powered automation could unlock $360 billion in annual savings for healthcare brands while freeing up time and supporting a better patient experience.
Healthcare Content, Education, and Marketing
Patient education is a differentiator for healthcare brands. It empowers patients to make the right health decisions and turns them into advocates who can play an active role in their treatment plans.
AI evolution is taking this role to the next level by putting new capabilities in the hands of healthcare marketers, including:
- Scaling content production capabilities to support an increasingly digital patient journey.
- Offering more interactive and engaging experiences, such as chatbots and curated content paths.
- Identifying the latest search trends and topics to address.
- Supporting precise targeting by tailoring content to a specific region or demographic.
- Making technical medical content more accessible to everyone.
- Supporting data-driven strategies designed to gain a better understanding of an organization’s audience and measuring content performance with more precision.
Healthcare content is not just about patient education. It supports goals like developing thought leadership that sets healthcare brands apart, building trust, and driving important health-related conversations forward with unique insights.
Leveraging generative AI is allowing healthcare marketing teams to amp up their content publication efforts, enhance revenue generation, and free up time so team members can focus on the activities that create the most value.
Explore Human-Led Healthcare Content With Augmented Experts
Experts predict that AI will influence every aspect of healthcare, from diagnosis to treatment and patient care. Technologies like telemedicine, precision medicine, and digital therapeutics are expected to develop significantly in the near future.
However, AI adoption comes with its fair share of challenges, including addressing issues linked to ethics and trust.
As a healthcare brand, you have the responsibility to deliver high-quality content that educates your audience and inspires trust. Augmented Experts can help you fulfill this mission by taking a unique approach to content by blending uniquely valuable insights from human experts with the time and cost-saving capabilities of AI .
Create an account today for free to learn more about getting the most out of generative AI for your healthcare content marketing strategy.
