Transformation is accelerating in B2B healthcare marketing, and brands are increasingly embracing new technologies and strategies.
Let’s take a closer look at the key transformative trends for 2024 and how healthcare marketing professionals can capitalize on them to gain a competitive edge.
Embracing Interactive Content: The New Norm in Healthcare Marketing
Interactive content is currently used by 33% of B2B marketers and is shaping up to be one of the key 2024 trends for healthcare marketing.
Interactive content is not just about offering a novel experience; it’s about delivering value to the customers. It helps keep customers engaged and encourages them to spend more time interacting with your brand, leading to higher conversion rates.
Examples include webinars, virtual product demos, live videos, or interactive infographics.
Mobile-First Approach: The Key to Engaging Healthcare Professionals
The healthcare B2B buying journey is becoming increasingly fragmented and involves consuming content on multiple devices.
As more healthcare professionals rely on their mobile devices for information and communication, B2B healthcare marketers must optimize their content for mobile consumption.
Mobile is one of the key 2024 trends for healthcare marketing and will continue to grow in importance as younger buyers gain more influence.
AI in Content Creation: Personalization at its Best
A third of B2B marketers are already using AI to create content. Besides streamlining content creation and reducing costs, AI opens new possibilities for personalization:
- AI allows healthcare B2B organizations to analyze large datasets and extract deep insights to understand their audience better and create relevant content. Leveraging AI for analytics can result in more targeted marketing campaigns and improve overall engagement.
- Generative AI can also streamline content creation, allowing brands to develop content for small niches or individual users. This approach creates more value for users while directly supporting purchase decisions.
It’s worth noting that the most successful organizations leveraging AI seek a balance between automation and human expertise.
Social Media: Connections and Thought Leadership
Platforms like LinkedIn, Twitter, and Facebook are helping businesses connect with healthcare professionals, share useful content, and facilitate discussions on relevant topics.
Exploring social media as a B2B healthcare marketing channel is crucial for establishing your organization as a thought leader in your field. Lead generation is another advantage, especially among younger buyers.
AR and VR: The Future of Healthcare B2B Marketing
B2B healthcare marketers are increasingly using AR and VR technology to offer immersive, memorable experiences to their audience. These technologies offer endless possibilities, from virtual product demos to VR-based training for healthcare professionals.
Adopting these emerging technologies can help you stand out from the competition and establish an innovative image for your brand.
Data-Driven Strategies: The Key to Effective Healthcare B2B Marketing
By 2026, as many as 65% of B2B organizations could operate on a data-driven approach rather than on an intuition-based model. B2B organizations focus on building modern processes where measurable facts back up every decision.
Data can help B2B healthcare marketers identify and target specific demographics based on age, gender, location, and medical specialty. This can lead to a better utilization of marketing resources and shorter sales cycles.
Upgrade Your B2B Healthcare Content Marketing Strategy With Augmented Experts
These 2024 trends are shaping B2B healthcare marketing, creating an increasingly competitive environment where brands must embrace new technologies to stand out.
Augmented Experts is here to help you build a more streamlined content creation process that leverages the combined benefits of AI and industry expertise. Our innovative approach allows you to scale your content marketing efforts while delivering unique value to your audience through deep insights from industry experts.
Get started today to connect with healthcare B2B experts and augment your content marketing strategy!
