Bernard Marr’s original article outlines seven innovative ways marketers leverage generative AI. This is a quick summary for marketers to enhance their strategy, streamline content production, and enable more personalized customer experiences.
Here’s a summary of the seven methods discussed:
Writing Marketing Copy with AI
Generative AI can produce various types of written content: emails, ad copy, blog posts, and social media posts tailored to the brand’s voice and guidelines.
Coming Up with Fresh Ideas with AI
AI assists in generating new ideas for marketing campaigns or content, enhancing creativity and brainstorming sessions with minimal input.
Creating Beautiful Images with AI
Without the need for costly photoshoots, generative AI can create visually appealing images for ads, product settings, branding materials, graphics, and logos.
AI–Generated Videos
AI tools can be used to produce video ads and demos and even create background music, simplifying the video production process.
Sentiment AI Analysis
Generative AI serves as a tool for sentiment analysis. It can evaluate social media mentions and customer feedback to analyze public sentiment and offer valuable customer insights. The best part is that marketers no longer need advanced data analysis skills to do sentiment research.
Creating Multiple Versions of Ads with AI for Different Audiences
AI enables the automation of highly targeted campaigns. It tailors to different customer segments, as seen with tools developed by Meta and features introduced by LinkedIn.
Creating AI-Driven Personalized Customer Experiences
Generative AI can also craft personalized experiences that engage and delight customers. An example of such a personalized approach is the Lays Messi Message campaign with a deepfake Lionel Messi delivering customized messages.
To read the original articles by Bernard Marr, go to Forbes.
Augmented Experts on Using AI for Enhancing Marketing
Integrating generative AI into advertising can provide an edge for companies. However, we must be cautious and consider the possible implications of Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and the significance of Human-to-Human (H2H) marketing.
Measurement and Optimization
Use analytics tools to measure AI content’s impact, ensuring it aligns with marketing goals. Optimization is key, with A/B testing and engagement metrics guiding strategy refinements.
Integration with Traditional Marketing
Combine AI’s efficiency with human creativity, industry experience, and insight for content that resonates deeply. Doing so enhances authenticity, meeting the audience’s desire for genuine connections. People sense AI-created content and view it as less genuine. As B2B is built on trust and authority, human content is a crucial element of your brand’s marketing.
Future AI Trends
As marketers leverage AI, awareness of Google’s E-E-A-T policy is paramount. The policy underscores sites relying solely on AI-generated content without human oversight.
Moreover, the rise of Human-to-Human (H2H) marketing emphasizes the importance of creating authentic connections. Actually, the word authentic was the word of the year in 2023, and we are predicting it will continue to matter.
Ethical Considerations of Using AI
Integrating artificial intelligence (AI) for generating videos and images solves many marketing issues. However, it poses ethical dilemmas and copyright concerns. A simple prompt can generate a copyrighted image. AI-generated content poses legal risks and ethical questions for marketers. The goal is to balance innovation with respect for copyright and consumer trust.
In an era of generic, duplicative, and soulless AI-generated content, real human insight and expertise have become invaluable. This approach aligns with the growing preference for brands that demonstrate a real understanding of the subject matter and empathy toward their audience.
Working with platforms, like Augmented Experts, that seamlessly merge AI’s scalability with human insight, ensuring effective and engaging marketing strategies. This approach offers a forward-thinking solution that respects both technological advancements and the timeless value of human connection.
To scale your content program, check out Augmented Experts.
