AI is sinking into every industry and technology, particularly search engines and Google. How will the rise of AI change web search, and how will it impact SEO?
Generative AI and Search Generative Experience (SGE)
Google is soft launching its AI search engine called The Search Generative Experience (SGE). Google will generate Search Engine Results Pages using their AI to provide users with a more efficient and effortless search experience.
3 Features of Google’s SGE and Their Impact on How We Should Approach SEO
AI Snapshot
Offers different perspectives on a search query with links and thumbnails.
Vertical Experiences
Offers detailed product information in commercial searches. This can impact PPC. Vertical experience will benefit those who create individual product pages.
Conversational Mode
Provides contextual answers based on previous searches. This means that focusing on the long-tail keywords can increase your traffic and revenue.
AI’s Impact on SEO
SGE will highlight only reputable sources, so the focus should be on creating well-researched content with backlinks. Your content should match industry standards, especially the guidelines for E-E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines.
AI-Generated Content and SEO
Pure AI-created content is low quality and can harm your SEO efforts. Remember that AI can be beneficial when used to enhance user experience by generating headlines, images, or audio content.
AI in SEO should be viewed as an opportunity to automate tedious tasks, not as a threat. To read the full version, please check the original Telegraph article.
Augmented Experts View on AI’s Impact on SEO
Every technology naturally is evolving to serve users’ best interests. With AI, major search engines will find a way to make the search experience more effortless. A successful example of such a transformation is Bing AI from Microsoft. As Google tests its AI, we see this is not a trend. AI-supported search will likely become the standard across every search engine.
Although it’s natural to feel slightly cautious about change, knowing how search engines will work in the future allows us to take advantage of it. So, let’s embrace it.
If anything, AI search will help users to find what they are looking for quicker than ever before. It will potentially help weed out irrelevant traffic and understand our audience better.
All we need to do to take advantage of this new search experience is to create content that answers the needs, solves niche requests, provides unique insights, and matches the E-E-A-T guidelines. It may sound a little complicated, but it is all about creating deep, expert-level content.
AI can help here, too. As we mentioned, every technology tries to get as user-friendly as possible, and content marketing is no stranger to AI improvements. AI can be used to optimize content production to reach high-quality standards.
The article mentions that AI can be used to create visuals and headlines, but it can do so much more for content marketing. There are elegant solutions that can assist with content production.
One such solution is Augmented Experts. We combine industry experts and AI to create SEO-optimized, helpful, and deep content for businesses.
We use AI and other technologies to do research and create SEO-optimized content. Then, the industry expert edits the piece by adding their unique point of view, life cases, and voila – E-E-A-T content in a fraction of time, money, and effort.
AI can play in our favor if we know how to use it fully. If you want to scale your marketing efforts, check out our product page.
