Historically, generative AI had limited enterprise use due to poor quality. However, as AI improves with every new release, we can see more and more companies turning to it for business applications.
In this article, we will discuss how you can use AI to advance your business:
How AI is Used in Enterprise
Generative AI is becoming a standard in various industries as it can be used in multiple scenarios. It’s precious for enterprise service management, customer service, and operational efficiency.
Generative AI in Content Marketing
Generative AI can be helpful with content marketing when it comes to creating and managing knowledge bases, writing content, summarizing texts, and improving search results.
What You Need to Know Before Making AI a Part of Your Business Processes
Generative AI has several issues you must be aware of to prevent issues. AI faces challenges with fact-checking, hallucination – when it produces information that sounds like the truth, but it is made up, and maintaining data privacy. It’s crucial you have proper guardrails to prevent ethical concerns.
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Augmented Experts on Using AI for Enterprise
As a business owner, it can be confusing: on one side, there are AI enthusiasts, and you see successful cases of major companies using AI, and we hear about lawsuits against Open AI.
We wish there was more certainty regarding AI. Because its development happened so quickly, we are only now realizing AI’s potential implications.
Stepping into the AI world as a business might be terrifying at first. If you aren’t familiar with ethical concerns and AI limitations and then you read an article titled “AI Will Take All the Jobs and Ruin the Market,” it can be slightly alarming.
But to make you feel better about AI, let us tell you this – AI is safe to use if you do it right. Otherwise, major consulting companies like Deloitte wouldn’t risk it. But the keyword here is “safe to use if you do it right.” Each case of using AI is unique, so as an AI-driven industry expert platform, we can only speak about AI in content marketing.
How Not to Use AI for Content Marketing
First, you need to pay attention to where AI data comes from. AI can quote content without referencing the author or use copyrighted content – which is unethical. Another issue is fake data or AI hallucinations. Lastly, AI’s content is exceptionally generic; we wouldn’t suggest using AI alone for content creation because it doesn’t help your SEO.
How to Get the Best of AI for Your Content Marketing
Augmented Experts have worked on all the issues associated with AI in content marketing, and here is our approach to make AI work for you:
1. Custome AI Technology – we trained AI on our high-quality data to avoid ethical issues and improve the quality of the drafts AI creates.
2. Real Industry Experts – we do not believe in an AI-only approach. Content created solely by AI is generic and boring; it doesn’t rank by search engines or add legitimacy and reputation to your business.
3. Optimize – while industry experts do what they do best – provide real-life examples and their reputation, we leave AI to what it does best – plagiarism detection, SEO optimization, spellcheck, and other stuff that makes our content production rocket fast.
If you want to scale your content marketing efforts and improve the SEO and reputation of your B2B company, feel free to check how Augmented Experts can help you here.
