In the content optimization race, overlooking the human touch in marketing is a grave mistake.
What does thought leadership mean?
Thought leadership is a strategic content marketing approach. It positions individuals as an authority in specific industries. Thought leadership is about providing unique human perspectives, opinions, unique insights, and challenging conventional norms, where applicable and appropriate.
Human Thought Leadership Versus Content Optimization
We live in an age of repetitive, homogenized content. In trying to scale their content marketing programs, brands are using AI to generate content. The results are bland and generic. On the contrary, thought leadership content stands out with its original and sometimes contrary viewpoints.
Balancing Content Optimization and Human Expertise
While AI tools can aid in content creation, human expertise should be center stage. AI can work well for data analysis and initial drafts, but the depth and creativity of human insight are irreplaceable and should not be handed off to AI.
Read the full article by Ali Schwanke at Martech.
Augmented Experts Opinion: Maximizing Content Optimization While Utilizing Human Industry Thought Leaders
With the proliferation of AI-generated article content saturating the Internet, the individual value of ghostwritten content diminishes, and it becomes harder and harder for companies to sustain ROI targets for their content marketing programs.
People are so tired of reading the same opinions and news regurgitated repeatedly by generative AI and legions of bloggers who lack any depth of skill, experience, or expertise on the subject matter in which they write.
How can marketers adjust their content marketing programs?
When programmatic content’s value rapidly approaches zero, something must stand out. That ‘something’ is branded expert content.
When we say human insight is, well, as valuable as gold, we’re not exaggerating. Google predicted that with the rise of AI, the internet would be flooded with generic content. That’s why Google’s ranking guideline E-A-T (Expertise – Authority – Trustworthiness) was modified with an additional E that stands for Experience(E-E-A-T), which was adopted late in 2023.
If your content is solely AI-generated and lacks human expertise, Google will not rank your website well.
No ranking = No visibility. No visibility = no authority, no customers, and no profit.
The Content Optimization with AI Problem
Obviously, for businesses, content marketing scalability is a huge topic. Many suggest using AI for research and other easily automatable tasks.
The problem is that prompting AI to do what you want isn’t that easy. You need to feed it a lot of high-quality data and train your writing team to prompt AI efficiently.
The Problem of Thought Leadership
Thought leadership content cannot be researched by a generalist writer. It comes from experience acquired over the years; it also requires deep domain expertise.
The lack of available deep industry expertise is a problem most marketing teams face today. The few subject matter experts (SMEs) in their company don’t have the hours of time needed to create insightful content, let alone do it multiple times each week.
So, what marketers do is that they turn to freelance generalist writers, either directly or through an agency. Here is where the problem emerges: generalist writers can’t give the same level of insight as SMEs.
At the same time, dedicating SMEs to content asset development is cost-prohibitive for all but the largest enterprises.
Solving the Content Marketing Quality vs. Scale Dilemma
There is a solution that combines AI content optimization with vetted industry experts to create high-authority articles for you.
Yes, it’s called Augmented Experts. This platform offers industry experts writing services enhanced by cutting-edge AI technology, all at a competitive price point typically associated with general freelancers.
Furthermore, the platform streamlines the content creation process by handling quality checks such as grammar, plagiarism detection, and SEO optimization, ensuring that your content meets high standards before publication.
Want to improve ranking and conversion with high-performing content? Check out Augmented Experts.
